About Val

I didn’t start my career in UI/UX...I started by designing experiences.

I started as a retail leader, working face-to-face with customers while running the business behind it.

I became fascinated by what happened when you intentionally shaped a customer’s experience. I paid attention to how people moved through the store, what caught their attention, where they got stuck, and what made them want to come back. I learned that small changes to the experience could influence behavior and, ultimately, drive sales!

That’s when I realized I was less interested in simply selling a product and more interested in designing the experience around it. That curiosity led me to UX!